Nike: KD9 Tour

Nike partnered with basketball game NBA2K Online to launch its new KD9 shoe and make it Nike’s fastest-selling shoe in China.

Campaign details

Brand: NikeBrand owner: NikeLead agency: MindshareCountry: ChinaIndustries: SportswearMedia channels: Events & experiential, Games & competitions, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

NBA superstar...

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