Netflix: Red Notice Shop - How we turned fans into shoplifters
Sanchari Chakrabarty, Mallika Yamdagni
Netflix, a streaming platform, increased traction for Red Notice’s launch in India with its Red Notice Shop campaign, which encouraged consumers to enter a pop-up shop that gave them the immersion of the film.
Campaign details
Brand: Netflix Brand owner: Netflix Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: TV channels, services, programmes Media channels: Content marketing, Word of mouth, Influencers, KOLs, Social mediaBudget:Up...
