Netflix: A Plan So Unmissable that it Cancelled all Plans

Sanchari Chakrabarty, Mallika Yamdagni

Netflix, a streaming platform, increased app downloads and conversations about its service in India by offering a free weekend of unlimited streaming.

Campaign details

Brand: Netflix Brand owner: Netflix Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: TV channels, services, programmes Media channels: Print - general, Content marketing, Mobile & apps, Websites & microsites, Online video, Online display, Radio & audio, Outdoor, Out-of-home Budget: 1 - 3 million

Executive summary

The pandemic forced people to reinvent how they spent their time, having them discover endless options like gaming, DIY, music or food, with everything open to consumption. But content emerged victorious via...

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