Netflix: A Plan So Unmissable that it Cancelled all Plans

Sanchari Chakrabarty, Mallika Yamdagni

Netflix, a streaming platform, increased app downloads and conversations about its service in India by offering a free weekend of unlimited streaming.

Campaign details

Brand: Netflix Brand owner: Netflix Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: TV channels, services, programmes Media channels:Print - general, Content marketing, Mobile & apps, Websites & microsites,...

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