Nescafé Labs: Creating a unique millennial culture around coffee

Nescafé, the instant coffee brand, connected with young Indian adults by encouraging their aspirations and helping them through competitions and mentoring.

Campaign details

Brand: Nescafé MTV Labs Brand owner: Nestlé Ltd Lead agency: McCann Worldgroup India Country: India Industries: Hot drinks Media channels:Events & experiential, Print general, unspecified, Product sampling, Online video, Social media, Television, Virtual & augmented reality, Websites & microsites 500k - 1 million

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