Nescafé: Creating a coffee-loving generation in a tea-drinking country

Coffee brand Nescafé used a combination of radio and digital to increase consumption and grow sales of coffee among young Indians.

Campaign details

Brand: Nescafé Brand owner: Nestlé Lead agency: McCann Worldgroup India Country: India Industries: Hot drinks Media channels: Events & experiential, Mobile & apps, Online video, Radio & audio, Social media, Television, Websites & microsites

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