Meswak: How a tiny toothpaste brand turned its loyalists into its sales force

This case study shows how Dabur Meswak, a toothpaste brand, created its own product feedback platform to generate buzz and increase sales in India.

Meswak: How a tiny toothpaste brand turned its loyalists into its sales force

Jitender Dabas and Rema Bagga

Campaign Details

Brand owner: Dabur India Ltd.Agency: McCann WorldgroupBrand: Dabur MeswakCountry: IndiaIndustry: Oral healthChannels:Internet - display,...