Campaign details
Brand: Meesho Brand owner: Fashnear Technologies Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: Online retail Media channels: Social media, Online videoBudget: 1 - 3 million
Executive summary
While the e-commerce market in India is growing, Meesho was hunting for untapped opportunities. In Indian metros, there were 230 million non-transacting internet users and just 140 million transacting users. Frequent online shoppers are around 50 million users.
This makes small-town India the next holy grail, and social commerce...