Meesho: Social Commerce Says Namaste

Meesho, a retail app, launched its campaign Social Commerce Says Namaste which improved revenue, app downloads, and resales.

Campaign details

Brand: Meesho Brand owner: Fashnear Technologies Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: Online retail Media channels: Social media, Online videoBudget: 1 - 3 million

Executive summary

While the e-commerce market in India is growing, Meesho was hunting for untapped opportunities. In Indian metros, there were 230 million non-transacting internet users and just 140 million transacting users. Frequent online shoppers are around 50 million users.

This makes small-town India the next holy grail, and social commerce...

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