McDonald's McSpicy: Selling spice in the land of spices

When McDonald's launched its international McSpicy range in India, it faced the challenge of getting customers to pay more for a premium product when they were still hooked on the cheaper Happy Price Menu.

McDonald's McSpicy: Selling spice in the land of spices

Kanika Gupta, Aditi Patwardhan and Gaurav Soni

Campaign details

Brand owner: McDonald'sBrand: McDonald's McSpicy rangeAgency: Leo Burnett (Mumbai)Country: IndiaChannels used:Outdoor, out-of-home,...