McDonald's: Getting vegan haters to lovin' it

QSR brand McDonald's Hong Kong capitalised on the plant-based power of vegan influencers to cook up a campaign that not only flipped social sentiment, but also brought a whole new customer base into its restaurants.

Campaign details

Brand: McDonald's Brand owner: MHK Restaurants Limited Lead agency: DDB Group Hong Kong Contributing agency: OMD Hong Kong Market: Hong Kong Sector: Restaurants & takeaways Media channels: Online video, Packaging & designs, Public relations, Social media, Word of mouth, influencers 500k - 1 million

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