McDonald's: Dual Combo on Twitch

McDonald's, the fast food chain, found a niche 'hunger' to serve in Taiwan by targeting live webcast viewers when it launched a new menu.

Campaign details

Brand: McDonald's Brand owner: McDonald's Lead agency: OMD Taiwan, Twitch  Country: Taiwan Industries: Restaurants & takeaways Media channels: Product placement, Online display Budget: Up to 500k

Executive summary

In 2016, before Taiwan McDonald's launched its new menu "Dual Combo" it faced two challenges:

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