Maybelline: Peek into the future – AR Makeup

Maybelline New York, a make-up brand, launched an AR filter so that users could virtually try on make-up during the Covid-19 lockdown.

Campaign details

Brand: Maybelline Brand owner: L'Oréal India Lead agency: Wavemaker Contributing agency: Wavemaker Market: India Sector: Cosmetics, beauty aids Media channels: Social media, Virtual & augmented reality Budget: Up to 500k

Executive summary

Like many other categories, the ensuing restricted mobility caused by the pandemic created a huge dent for the make-up category. In a category where the actual application of the product is essential for purchase, Maybelline had to overcome the chall

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