Maxis: The secret to Maxis gaming

Malaysian telco Maxis created and supported an all-Malaysian esports team in order to grow mobile network usage, revenue from direct-carrier billing and brand preference among youth gamers.

Campaign details

Brand: Maxis Brand owner: Maxis Broadband Sdn Bhd Lead agency: Publicis Groupe Malaysia Contributing agency: Publicis Media Malaysia Market: Malaysia Sector: Telephone & internet services Media channels: Content marketing, Gaming & in-game advertising, Livestreaming, Sponsorship - sports Up to 500k