Martell/ Glenlivet/ Chivas/ Ballantine/ Absolut Vodka/ Havana Club: Pernod Ricard brand matrix digital content marketing
Linna Zhao, Qi Gao, Susie Chen
Pernod Ricard, the alcoholic beverage company, collaborated with a popular TV variety show to simultaneously reach the varying target audiences of its multiple brands in China.
Campaign details
Brand: Pernod Ricard Brand owner: Pernod Ricard Entrant company: WavemakerIdea creation: Wavemaker Shanghai Market: Greater China Sector: Spirits & liquors Media channels: Product placement Budget: 1 - 3 million
Executive summary
We deployed...
