Maggi Noodles: Winning over rural India to grow Maggi's pie

This case study explains how Maggi, the noodle brand, changed perceptions of its brand in rural India and increased sales by targeting children with a trial pack.

Maggi Noodles: Winning over rural India to grow Maggi's pie

Someshwar R. Mehra

Campaign details

Brand owner: Nestle Lead agency: Publicis India Brand: Maggi Noodles Country: India Industry Convenience, readymade, Savoury snacks, potato chips Channels used: Television 500k - 1 million

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