Maggi Noodles: Brand love - transcending competition and category

This case study describes how Maggi Noodles, the noodle brand, defended its market position in India through a campaign with an iconic Bollywood star and a big user participation element.

Maggi Noodles: Brand love - transcending competition and category

Someshwar Mehra

Campaign details

Brand owner: Nestle Lead agency: Publicis India Brand: Maggi Noodles Country: India Industry Convenience, readymade Channels used:Earned media, buzz, Newspapers, On 1 - 3 million

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