Maggi: 2-Minute Life Lessons

MAGGI, the food brand, turned its product's barrier into its selling point with a campaign targeting millennial mothers in India.

Campaign details

Brand: Maggi Brand owner: Nestlé Agency: Mccann World Group Market: India Industries: Convenience, readymade Media channels: Newspapers, Social media, Television Budget: 500k - 1 million

Executive summary

In a country still deeply entrenched in code century, was still the domain of the woman. It didn’t matter if she was working or a homemaker, years of indoctrination and societal norms ensured that the mother was churning out freshly prepared meals, and generations of young boys would never end up entering the kitchen, even to lend a helping hand.

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