Lux: Go green, go Lux

Skincare brand, LUX, achieved both social benefits and sales with its Go Green, Go LUX campaign in China.

Campaign details

Brand: Lux Brand owner: Unilever Agencies: Mindshare China, Unite China Market: China (Mainland) Sector: Bath toiletries, soap Media channels: Livestreaming, Online display. Print - general, unspecified, Public relations, Social media, Television 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands