L'Oréal Paris: Rouge Signature

L'Oréal Paris, a make-up brand, used AR technology through YouTube ads so that consumers could virtually try on lipsticks in India.

Campaign details

Brand: L'Oréal Paris Brand owner: L'Oréal India Lead agency: Wavemaker Contributing agency: Wavemaker Market: India Sector: Cosmetics, beauty aids Media channels: Online video, Social media, Virtual & augmented reality Budget: Up to 500k

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