L’Oréal Paris: Anti Brand-Aging Essence

Beauty brand L'Oréal Paris highlighted the brand's Parisian heritage to improve its e-commerce performance in China.

Campaign details

Brand: L'Oréal Brand owner: L'Oréal Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Skin care, sun protection Media channels: Events & experiential, Social media, Websites & microsites, Outdoor, Out-of-home, Point-of-purchase, In-store, Livestreaming Budget: 3 - 5 million

Executive summary

The Maison L'Oréal was an idea developed for Double 11 (D11), the biggest e-commerce shopping festival in China in 2019. Because of its powerful impact on both brand and business, the idea gradually became a brand asset we would aim to...

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