Lifebuoy: How Vietnam contained COVID-19
Anish Appukuttan, Thuy Tran, Soumya Ranjan Panda, Thai Le
Soap brand, Lifebuoy, worked together with the Government to create a behaviour-change and awareness campaign around hand hygiene in the fight against COVID-19 in Vietnam.
Campaign details
Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Biz-Eyes, ZEE, Lava Digital MediaMarket: VietnamSector: Bath toiletries, soapsMedia channels:Online video, Other & ambient media, Social media, Sponsorship...
