Lifebuoy: H is for Handwashing

Lifebuoy, a soap brand, launched a campaign to improve handwashing rates in South Asia, Southeast Asia, Africa and the Middle East.

Campaign details

Brand: LifebuoyBrand owner: UnileverLead agencies: MullenLowe Lintas Group India, MullenLowe SingaporeContributing agencies: MullenLowe Salt, Weber Shandwick SingaporeMarket: Bangladesh,Hong Kong,Indonesia,India,Sri Lanka,Myanmar,Malaysia,Nepal,Philippines,Singapore,Thailand,Vietnam,PakistanSector: Bath toiletries, soapsMedia channels: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Lifebuoy is the global leading soap brand with a history of actively championing hygiene to save lives. Global data revealed that a staggering four out of five people do not wash their hands after using the bathroom. Even in...

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