LEGO Monkie Kid: Light Up China

LEGO, a children's toy brand, created a campaign to launch Monkie Kid in China.

Campaign details

Brand: LEGO Monkie Kid Brand owner: The LEGO Group Agency: Initiative China Market: China (Mainland) Sector: Toys, games Media channels: Livestreaming, Mobile & apps, Online video, Outdoor, out-of-home, Social media, Video on demand Budget: 1 - 3 million

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