LEGO Build Amazing: Modernising the view of creativity in Emerging Asia to empower the builders of tomorrow

LEGO, the toy company, increased sales in emerging Asia by showing the importance of creativity through events and a social media campaign.

Campaign details

Brand: LEGO Brand owner: The LEGO Group Lead agency: iris Worldwide Contributing agencies: SMA Country: Indonesia, India, Philippines, Thailand, Vietnam Industries: Toys, games Media channels:Content marketing, Events & exper Up to 500k

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