League of Legends Wild Rift: Giving gamers greater status

Video games developer Riot Games launched the first mobile version of League of Legends in Thailand, the Philippines and Indonesia through TV, interactive murals, OOH and digital, in the first phase of its global launch.

Campaign details

Brand: League of Legends Wild Rift Brand owner: Riot Games Agency: BBH Singapore Market: Asia (general region) Sector: Esports Media channels: Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Television, Word of mouth, influencers 5 - 10 million