Lazada: All sellers are welcome

Tech and e-commerce brand Lazada used a digital strategy to change perceptions and grow the number of micro-SMEs selling on its platform in Malaysia.

Campaign details

Brand: Lazada Brand owner: E-Cart Services Malaysia Sdn Bhd Agency: TBWA\ Kuala Lumpur Market: Malaysia Sector: Online retail Media channels: Online video, Social media, Websites & microsites Budget: 500k - 1 million

Executive summary

Lack of brand trust and fear were the key reasons Malaysia's micro-SMEs were hesitant to engage with Lazada.

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