Lay’s: Ticket Ka Game

This case study shows how Lay's, a snack brand, increased brand affinity through a fan-fueled contest in India.

Lay's: Ticket Ka Game

Vivek Sukumar, Rahul Tiwari, Megha Kalra et al

Campaign Details

Brand owner: PepsicoAgency: MindshareBrand: Lay'sCountry: IndiaIndustry: N Savoury snacks, potato chips

Executive Summary

Lay's, which dominate Rs. 9400 Crore snack market in...