Lay's: Ticket Ka Game
Campaign Details
Brand owner: PepsicoAgency: MindshareBrand: Lay'sCountry: IndiaIndustry: N Savoury snacks, potato chips
Executive Summary
Lay's, which dominate Rs. 9400 Crore snack market in...
Lay’s: Ticket Ka Game
This case study shows how Lay's, a snack brand, increased brand affinity through a fan-fueled contest in India.
