Lay's: Heartwork – an ode to unsung heroes

Arnab Chaudhari

Potato chips brand Lay's launched a unique and unprecedented cross-platform initiative in India to drive engagement and magnify reach by instilling positivity at a time of unprecedented crisis.

Campaign details

Brand: Lay'sBrand owner: Pepsico, Inc.Lead agency: Wunderman ThompsonContributing agencies: Mindshare, Edelman, Kantar, VMLY&RMarket: IndiaSector: Savoury snacks, potato chipsMedia channels:Events & experiential, Merchandise & free...

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