Launching Durex Jeans in India

Durex, the condom brand, increased usage among young people in India by launching a more discreet product.

Campaign details

Brand: Durex Brand owner: Reckitt Benckiser Lead agency: Havas Worldwide Contributing agencies: Interactive Avenues Country: India Industries: Contraceptives, family planning Media channels: Content marketing, Online display, Online video, : Up to 500k

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