Lady's Choice: The Impossible Christmas

Dressings brand Lady's Choice crafted an impactful made-for-mobile campaign that cut through the Christmas clutter to sustain its sales growth and raise the spirits of Filipinos at the height of the pandemic.

Campaign details

Brand: Lady's Choice Brand owner: Unilever Philippines, Inc. Lead agencies: Unilever Philippines Inc., Ogilvy & Mather Philippines Inc. Contributing agency: Mindshare Philippines Market: Philippines Sector: Sauces, seasonings, condiments Media channels: Content marketing, Live streaming, Mobile & apps, Online video, Sales promotion, Social media, Word of mouth, influencers Up to 500k

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