KFC Philippines: Quarantine Kitchen

KFC Philippines, a fast food brand, increased its business growth during the pandemic with the campaign Quarantine Kitchen which encouraged TikTok users in the Philippines to use KFC original fried chicken leftovers in their own recipes.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: Ogilvy PhilippinesIdea creation: Ogilvy Makati City Market: Philippines Sector: Restaurants & takeaways Media channels: Online videoBudget: Up to 500k

Executive summary

The COVID-19 lockdown in...

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