KFC Philippines: Quarantine Kitchen
Lyssa Ajero, Mark Jamisola, Dan Anabo
KFC Philippines, a fast food brand, increased its business growth during the pandemic with the campaign Quarantine Kitchen which encouraged TikTok users in the Philippines to use KFC original fried chicken leftovers in their own recipes.
Campaign details
Brand: KFC Brand owner: Yum! Brands Entrant company: Ogilvy PhilippinesIdea creation: Ogilvy Makati City Market: Philippines Sector: Restaurants & takeaways Media channels: Online videoBudget: Up to 500k
Executive summary
The COVID-19 lockdown in...
