KFC Dumi: AI Service Robot

Fast-food chain KFC introduced an order-taking AI robot, Dumi, into its KFC Original+ concept restaurant in China.

Campaign details

Brand: KFCBrand owner: YUM ChinaLead agency: Trio IsobarContributing agencies: Baidu (China) Co., LtdCountry: ChinaIndustries: Restaurants & takeawaysMedia channels: Point-of-purchase, in-storeBudget: 500k - 1 million

Executive summary

KFC Dumi is an AI robot designed to take orders from consumers. The original idea was simple – to design a voice-controlled robot that can take orders.

While designing Dumi, we realised a great challenge facing us, which was to make Dumi understand different accents. The team then had a new goal – to design a robot that can...

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