Kellogg's: Online reputation management@ 24 hours watch
Brand owner: Kellogg'sAgency: MindshareBrand: Kellogg'sCountry: IndiaIndustry: Breakfast cerealsChannels: Social mediaBudget: Up to 500k
In today's highly social networking environment, it is imperative for brands to ensure that their reputation is maintained online. For an FMCG category, it is all the more necessary to take corrective steps to ensure that a bad product/customer service does not get viral online and damage the brands reputation. Also since Kellogg's is into food industry, it is really important...