Kellogg's: Online reputation management at 24 hours watch

This case study shows how Kellogg's, a food brand, was able to upkeep its online reputation and impeccable customer services standard in India with the help of an Online Reputation Management platform.

Kellogg's: Online reputation management@ 24 hours watch

Aditi Dalal

Campaign Details

Brand owner: Kellogg'sAgency: MindshareBrand: Kellogg'sCountry: IndiaIndustry: Breakfast cerealsChannels: Social mediaBudget: Up to 500k

Executive Summary

In today's highly social networking environment, it is imperative for brands to ensure that their reputation is maintained online. For an FMCG category, it is all the more necessary to take corrective steps to ensure that a bad product/customer service does not get viral online and damage the brands reputation. Also since Kellogg's is into food industry, it is really important...

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