ITC Aashirvaad: Breaking traditions to strengthen bonds

Flour producer Aashirvaad used TV, digital, social media and on-ground sampling to launch its ready-made Koora Karam spice mix in South India and, in the process, created a new category.

Campaign details

Brand: ITC Aashirvaad Brand owner: ITC Ltd. Lead agency: McCann Worldgroup India Contributing agency: The Brand Pal Market: India Industries: Sauces, seasonings, condiments Media channels:Competitions, contests, Point of purchase, in-store, Produ Up to 500k

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