Intel India: Intel intercepts its buyers' consumer journey to build affinity for its laptops

Megha Nair

Technology brand Intel built affinity by tapping into the consumer buying journey in India.

Campaign details

Brand: Intel Brand owner: Intel Corporation Entrant company: CaratIdea creation: Carat Mumbai Market: India Sector: Information technology Media channels: Word of mouth, Influencers, KOLs, Content marketing, Social mediaBudget: Up to 500k

Executive...

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