Intel India: Intel intercepts its buyers' consumer journey to build affinity for its laptops

Technology brand Intel built affinity by tapping into the consumer buying journey in India.

Campaign details

Brand: Intel Brand owner: Intel Corporation Entrant company: CaratIdea creation: Carat Mumbai Market: India Sector: Information technology Media channels: Word of mouth, Influencers, KOLs, Content marketing, Social mediaBudget: Up to 500k


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