Intel India: Intel intercepts its buyers' consumer journey to build affinity for its laptops

Technology brand Intel built affinity by tapping into the consumer buying journey in India.

Campaign details

Brand: Intel Brand owner: Intel Corporation Entrant company: CaratIdea creation: Carat Mumbai Market: India Sector: Information technology Media channels: Word of mouth, Influencers, KOLs, Content marketing, Social mediaBudget: Up to 500k

Executive summary

Intel, along with 91mobiles, identified three types of laptop buyers and intercepted their buyer journey through integrated badges and stamps to create product consideration. These consumers were then re-targeted through custom content pieces and influencer posts reinforcing why Intel-powered laptops are the best choice.

The aim of intercepting the...

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