Indian Super League: OOH
Brand owner: Reliance IMGLead agency: MindshareBrand: Indian Super LeagueCountry: IndiaIndustry SportsMedia: Other & ambient media, Outdoor, out-of-homeBudget: 500k - 1 million
Come on India Let's Football
The Indian Super League (ISL), a professional football-club league based in India was set to launch amidst great fanfare. In a country, where Cricket is a dominant religion, any other 'minority' sport has a small base of followers. However, ISL preached a new and exciting format and wanted the large scale cricket worshipers...