Indian Super League: OOH

This case study shows how the Indian Super League (ISL), a professional football league, successfully launched its first game season using immersive outdoor messaging.

Indian Super League: OOH

Campaign details

Brand owner: Reliance IMGLead agency: MindshareBrand: Indian Super LeagueCountry: IndiaIndustry SportsMedia: Other & ambient media, Outdoor, out-of-homeBudget: 500k - 1 million

Executive summary

Come on India Let's Football

The Indian Super League (ISL), a professional football-club league based in India was set to launch amidst great fanfare. In a country, where Cricket is a dominant religion, any other 'minority' sport has a small base of followers. However, ISL preached a new and exciting format and wanted the large scale cricket worshipers...

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