Indian Premier League: A good name for a gentlemen's game

Broadcaster Sony MAX used a multichannel approach to attract viewers to cricket's ninth Indian Premier League season.

Campaign details

Brand: Indian Premier LeagueBrand owner: Sony MaxLead agency: DDB Mudra GroupCountry: IndiaIndustries: TV channels, services, programmesMedia channels:Online video, Outdoor, out-of-home, Print - general, unspecified,...

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