Indian Premier League: A good name for a gentlemen's game

Broadcaster Sony MAX used a multichannel approach to attract viewers to cricket's ninth Indian Premier League season.

Campaign details

Brand: Indian Premier LeagueBrand owner: Sony MaxLead agency: DDB Mudra GroupCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

The Indian Premier League is one of the most eagerly awaited, and watched, cricket leagues in the world. A platform for renowned international cricketers to come together and play cricket in the popular Twenty20 tournament format. Over the years, the IPL has become a huge money-spinning cricket venture and is broadcast in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands