Ikea Taiwan: Ikea Dollar Catalogue

Furniture and homeware brand IKEA increased its online store value sales in Taiwan with the launch of the IKEA Dollar Catalogue that focused on low-priced home accessories instead of furniture.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: Ogilvy & MatherIdea creation: Ogilvy Taipei City Market: Taiwan, China Sector: Furniture & furnishings retail Media channels:Outdoor, Out-of-home, Websites & microsites, Online video, Mobile...

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