Campaign details
Brand: IKEA Eftertrada Brand owner: IKEA Singapore Agency: TBWA\Singapore Market: Singapore Sector: Furniture & furnishings retail Media channels: Social media Budget: Up to 500k
Executive summary
Streetwear brands are notorious for exclusivity and limited edition drops, but IKEA wanted to prove that great style can be for everyone. Creating a street style 'look book' with an unexpected twist, we cast Singapore's coolest 'glam-mas' and 'glam-p
