Huggies Newborn Diapers: How a touching insight helped the brand deliver before the hospital

This case study shows how Huggies, a diaper brand, successfully took on its main competitor and increased sales in Vietnam.

Huggies Newborn Diapers: How a Touching Insight helped the brand deliver before the hospital

Campaign details

Brand owner: Kimberly-Clark Lead agency: Mindshare Vietnam, Ogilvy & Mather Vietnam Brand: Huggies Country: Vietnam Industry Baby care Media:Content 1 - 3 million

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