Campaign details
Brand: HuaweiBrand owner: Huawei Technologies Co. Ltd.Lead agency: Ogilvy & Mather Advertising, Ogilvy & Mather Public RelationsContributing agencies: Vizeum, IxelCountry: MalaysiaIndustries: Mobile devicesMedia channels: Content marketing, Events & experiential, Magazines - consumer, Newspapers, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Radio, Search marketing, Social media, TelevisionBudget: 1 - 3 million
Executive summary
This is the story of David and Goliath, retold. A story of how Huawei, once perceived as a Chinese value brand, beat Apple in premium phone sales with its P9 smartphone in Malaysia.
Huawei challenged...