Huawei: Winning over the premium smartphone consumers in Malaysia

Arindam Chatterjee

Chinese brand Huawei used a multichannel approach to launch its dual-lens P9 handset in Malaysia and beat Apple in the process.

Campaign details

Brand: HuaweiBrand owner: Huawei Technologies Co. Ltd.Lead agency: Ogilvy & Mather Advertising, Ogilvy & Mather Public RelationsContributing agencies: Vizeum, IxelCountry: MalaysiaIndustries: Mobile devicesMedia channels:Content...

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