HSBC: WaClean Waterways Programme

HSBC developed an innovative programme in Hong Kong to address a serious environmental issue while boosting its leadership metrics.

Campaign details

Brand: HSBCBrand owner: HSBC Hong KongAgency: Grey Hong KongMarket: Hong KongSector: BanksMedia channels: Content marketing, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

The environment has been the brief that keeps on giving in terms of awards in recent years, with polluted waterways being particularly successful. The Trash Isles and the Palau Pledge, among others, have certainly cleaned up across categories, but can the same be said for their impact on waterways? It really does beg the question, where are...

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