How Kotex became relevant again by letting girls protect each other

This case study shows how Kotex, a feminine hygiene brand, tapped into a consumer insight to increase engagement in Vietnam with a TV and social media-led campaign.

Kotex: How Kotex became relevant again by letting girls protect each other

Campaign details

Brand owner: Kimberly-Clark Lead agency: Ogilvy & Mather Vietnam, Mindshare Vietnam Brand: Kotex Country: Vietnam Industry Feminine hygiene Media: Content marketing, Email marketing, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Online video, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Pro 1 - 3 million

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