Campaign details
Brand: Hennes & MauritzBrand owner: Hennes & MauritzLead agency: Ogilvy & Mather Shanghai Country: ChinaIndustries: Retail | Clothing & fashion retailMedia channels: Social mediaBudget: 500k - 1 million
H&M: Asia's first smart personal stylist
Fashion retailer H&M transformed social media platform WeChat into a consumer-profiling tool and turned fans into ecommerce customers in China.
