Campaign details
Brand: Himalaya Ayurveda Clear Skin SoapBrand owner: Himalaya Wellness CompanyAgency: MotivatorMarket: IndiaSector: Bath toiletries, soapsMedia channels: NewspapersBudget: Up to 500k
Executive summary
The category of bathing soaps was a saturated, cluttered one. In this category, Himalaya wanted to launch an ayurvedic soap – plugging into the ongoing consumer demand for natural products that fit into the larger narrative of wellness. The Himalaya Ayurveda Clear Skin soap differentiated owing to the presence of the ingredient, Kanaktaila.
The task was daunting as the communication needed to...