Campaign details
Brand: Hershey's Brand owner: Hershey Foods Entrant company: Lowe LintasIdea creation: Lowe Lintas Mumbai Market: India Sector: Confectionery Media channels: Email marketing, Websites & microsites, Word of mouth, Influencers, KOLs, Social media, Radio & audio, Virtual & augmented reality, Livestreaming Budget: 10 - 20 million
Executive summary
Women are bringing about momentous change in society, yet it takes years for their achievements to be celebrated. Hershey’s celebrates women yet acknowledges that it took 125 years for the brand to recognise that HER...