Hennessy X: NBA Campaign 2022

Howard Gross, Jenny Li

Spirits brand Hennessy created a digital campaign that leveraged its role as the NBA's spirits partner and appealed to a younger generation of drinkers in Hong Kong.

Campaign details

Brand: Hennessy Brand owner: LVMH Entrant company: L'atelierIdea creation: L'atelier Hong Kong Market: Hong Kong (SAR) Sector: Spirits & liquors Media channels: Online video, Programmatic display, Sponsorship - sports Budget: Up to 500k

Executive...

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