Grab: Amy Search, Grab Got

Mobile technology company Grab launched a video-based campaign in Malaysia to boost sales by helping consumers adjust to their first Ramadan in the new normal.

Campaign details

Brand: Grab Brand owner: Grab Agency: Fishermen Integrated Market: Malaysia Industries: Rail, coach, boat & car rental Media channels: Online display, Online video, Social media Budget: Up to 500k

Executive summary

How would people celebrate Ramadan-Raya in the new normal? No one knew.

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