Google India: GOSF - #72HoursOfCrazy

This case study shows how Google increased online shopping activity by creating a limited time campaign for India's Great Online Shopping Festival (GOSF).

Google India: GOSF - #72HoursOfCrazy

Campaign details

Brand owner: Google India Pvt. Ltd.Lead agency: Ogilvy & Mather, IndiaBrand: Google India Pvt. Ltd.Country: IndiaIndustry Online retail, Websites, online services, appsMedia: Internet - general, Online video, Public relations, Social mediaBudget: Up to 500k

Executive summary

For most of us, Google is synonymous with the internet.

As an internet pioneer, Google had to lead the charge to digitise India and drive the evolution of India's internet economy. The challenge therefore was to increase the velocity of online commerce in India...

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