Campaign details
Brand: RailwireBrand owner: Google IndiaLead agency: MullenLowe Lintas GroupCountry: IndiaIndustries: Websites, online services, appsMedia channels: Mobile & apps, Online display. Outdoor, out-of-home, Social mediaBudget: 1 - 3 million
Executive summary
While the mission of digitising India aimed to bring inclusion, the internet itself has created a divide. The skew of quality internet access in India is still towards the 'digital have's while the 'have-not's struggle to find access. As a torchbearer of open internet, Google aims to bridge this digital divide. Envisioning RailWire, Google partnered with...