Gillette: Barber Suraksha Programme

Grooming brand Gillette devised a supportive engagement initiative that would make a real difference to India's barbers, convert them into allies of the brand and boost share in a previously hard-to-reach segment.

Campaign details

Brand: GilletteBrand owner: Procter & GambleAgency: GREY IndiaMarket: IndiaSector: Shaving productsMedia channels: Merchandise & free gifts, Online video, Social media, TelevisionBudget: Up to 500k

Executive summary

For grooming brand Gillette,...

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